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The Luxury StrategyDiscover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean Nol Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies. Having established itself as the definitive work on the essence of a luxury brand strategy, this book defines the differences between premium and luxury brands and products, analysing the nature of

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4.2 ★★★★★
Based on 2383 reviews
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Product Reviews
★★★★★ 5
Happy w/ quality of second purchase
I recieved a beautiful copy of Ethan Smith's 2nd Edition (1825) of View of the Hebrews. This edition includes the fascinating Quetzalcoatl... aka "Christ in America" content that I was looking to study.
***E. Smith's belief that biblical prophesy and cultural "evidences" prove that the Native American tribes found by the Europeans (Gentiles) were descended from the lost Tribes of Isreal. This narrative is later expounded on in the 1830 Book of Mormon***
I re-ordered this book in paperback version. This softcover version was not a photocopy of the original book as was the case when I ordered the hardcover version some time ago. Fantastic readable quality this time around!
Original Hardcover Review:
Poor photocopied pages. I opened the nice hard cover... I can read the words- but the book's pages are messy in a gross, unthoughtful way. The publisher didn't care about quality of pages at all- Quality ended once I opened the pleasant hardcover binding.
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Reviewed in the United States on November 19, 2016
★★★★★ 5
he has passed it on to family and friend because its a good and one of his favorites
Husband read this book. he has passed it on to family and friend because its a good and one of his favorites.
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Reviewed in the United States on July 22, 2016
★★★★★ 3
Very interesting reading.
Very interesting reading. He gives a very different picture (and more accurate picture, I'm sure) of the Indians in North and South Americas than what we've been told in our history books. They could very well be the lost tribes of Israel.
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Reviewed in the United States on April 23, 2021
★★★★★ 5
Five Stars
great book
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Reviewed in the United States on May 8, 2016
★★★★★ 2
No page numbers
Format: Paperback
This book doesn't have ANY page numbers, NONE
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Reviewed in the United States on March 3, 2025
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